Virtual Testing
There are three aspects that make developing great new products particularly difficult. The first is consumer demand: the product must be exactly what the consumer wants and be offered at a price they are willing to pay. The second challenge is legislation: there are countless rules and laws that govern how products must behave.
The third factor is competition: it doesn't matter how well you meet the first two challenges if your competitor does it first and does it better. Meeting these three challenges is not an easy task but thankfully there is one easy solution. Virtually testing new products allows companies to produce them better and more efficiently.
The role of virtual testing
One of the largest expenses in developing new products is the cost and testing. Traditional methods involve a team of engineers coming up with a design and then building a prototype. That prototype is then tested and if it fails a particular test, the team must go back to the design phase and try again. This process can be comprised of many iterations and is clearly inefficient, with many prototypes being built before an acceptable unit is created. Using virtual testing software does away with many of these stages, offering a far more efficient approach to the process.
How virtual testing benefits companies
When a company uses virtual testing, it is able to greatly shorten the lead time in creating new products that meet all of the market’s demands. It is also far more cost-effective to create these products, which means the company is poised to take advantage of market conditions and scout out new opportunities. One of the greatest benefits then becomes freedom for the designers to do what they do best, design, without being bogged down by design and testing constraints. With virtual prototyping and testing solutions from ESI, the client is better able to compete.
Why choose ESI to deliver virtual testing solutions?
ESI has been leading the way in virtual prototyping and virtual product engineering solutions since the 70s when the company was founded by a group of UC Berkeley PhD graduates. With a deep understanding of materials physics, the company aligned itself closely with significant industries to create relevant and beneficial solutions. Now, four decades later, ESI Group is a recognized innovator in virtual testing and related solutions, serving clients in 40 countries across the world.
